amot chi
Amot Chi is a personal editorial informed by my Armenian heritage. Meaning “it’s not embarrassing,” the title reframes a culturally loaded phrase to reject shame and expand definitions of beauty.
The work uses considered art direction and visual storytelling to challenge traditional standards and create space for representation rooted in cultural liberation.
year → 2023
role → art director, photographer
credits →
director: daniel nathan
dp: luman kim
stylist: herman johnson
model: carene mekertichyan