amot chi

Amot Chi is a personal editorial informed by my Armenian heritage. Meaning “it’s not embarrassing,” the title reframes a culturally loaded phrase to reject shame and expand definitions of beauty.

The work uses considered art direction and visual storytelling to challenge traditional standards and create space for representation rooted in cultural liberation.

year → 2023

services → art direction, photography

credits → director: daniel nathan / dp: luman kim

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