Giving Tuesday Campaign
Created for Children’s Hospital Los Angeles’ Giving Tuesday efforts, this integrated fundraising campaign was designed to create urgency, drive donations, and extend a clear message of impact across digital, broadcast, social, email, and web touchpoints.
The campaign supported a triple-match giving opportunity and connected donor generosity to tangible patient impact. Creative was developed across emails, KOST Radiothon support, KTLA live coverage, organic social, paid social, digital display ads, an online donation form, a homepage lightbox, and the Ways to Help page, creating a cohesive donor journey from awareness to action.
year → 2025
ROLE → art director + Designer
client → Children’s hospital los angeles
art direction
The art direction focused on making the campaign feel warm, hopeful, and immediately actionable. Using CHLA’s brand palette, patient-centered imagery, bold Giving Tuesday messaging, and consistent visual cues across channels, the system was built to feel recognizable at every touchpoint while still adapting to the needs of each platform.
