moodboard
125 years of happy healthy futures
For CHLA’s 125th anniversary video, I art directed a visual approach that felt playful, joyful, and full of movement — reflecting patients who were no longer in the hospital, but out in the world living happy, healthy futures.
The video became the emotional anchor for the larger campaign, setting the tone for the photography, digital ads, outdoor, email, direct mail, and web assets that followed. Each piece carried the same warmth, color, energy, and optimism established in the film.
year → 2025
ROLE → art director
client → Children’s hospital los angeles
credits →
director: daniel nathan
producer: melissa panzer
dp/editor: catherine mccord
first ad: jeremy cohen
b cam op: David Auerbach
colorist: company 3
first ac: naomi shikuma + Tessa Kier
second ac: Zach Milnamow
dit: Calvin Ferniza
gaffer: Em Shafer
grip/swing: Harrison Segal +
Hope Alexander