CHLA Pediatric stock library

This project focused on the art direction and creation of a cohesive library of photography at Children’s Hospital Los Angeles. The goal was to establish a consistent, authentic visual language that could support CHLA’s storytelling across a wide range of platforms, as well as additional imagery that can be used for various applications.

Visual direction prioritized natural moments, honest interactions, and environmental context, balancing clinical precision with warmth and humanity. Both still and moving imagery were intentionally composed to feel unobtrusive and real, while remaining flexible enough to be used across digital, print, and campaign applications.