earth rated • social video ad

A playful, product-led social video built around the messy reality of life with dogs. The visual concept and shot list were designed around the contrast between a calm, “zen” mood and an unexpected comedic turn, with product styling and on-set direction helping carry that shift through the spot.

Earth Rated’s signature green palette guided the overall look, from saturated greenery and soft sage wardrobe to the warm, sunlit styling. Rather than relying on constant product visibility, the color story helped create a visual world that felt inherently connected to the brand and set up the final product reveal.