atashe • swim collection

For Atashe’s 2023 swim collection, I wanted the imagery to feel warm, effortless, and confident, like a quiet, sun-soaked escape.

The art direction focused on soft architectural shapes, natural textures, relaxed posing, and subtle light and shadow to create a calm, elevated world around the collection. I wanted each model to feel comfortable and present, with body language that felt natural instead of overly posed.

The final direction brought together neutral tones, sculptural spaces, greenery, and warm editorial lighting to highlight the swimwear in a way that felt intimate, inclusive, and refined.