atashe • Cycle syncing bodysuits

For Atashe, I led the art direction for a collection of cycle-syncing bodysuits designed to move with the body through each phase of the menstrual cycle.

The visual direction was rooted in softness, fluidity, and adaptability. I used AI-generated inspiration imagery early in the process to explore movement, fabric, light, and form, then translated that direction into photography and video.

Flowing fabrics became a key part of the concept, echoing the natural rhythm of the body and creating a sense of ease and motion. Through soft composition, intentional pacing, and intimate movement, the imagery positioned the bodysuits as supportive, responsive, and connected to the body rather than restrictive.