after-school all-stars
After-School All-Stars Oktoberfest Annual Charity Night is a signature fundraising event supporting youth empowerment and community impact. Hosted by Arnold Schwarzenegger and John Simonian, the event brings together supporters and partners for an evening focused on giving.
For the past four years, I’ve led the art direction and design of all annual event collateral, creating a cohesive visual system across print and digital touchpoints. The visual approach balances the celebratory spirit of Oktoberfest with clarity and consistency, supporting fundraising goals while enhancing the overall guest experience.
year → 2022–2025
role → art director, designer
credits →
project manager: tara blake
illustrator: rena borjas
founder: arnold schwarzenegger
president: andrea bazan
ceo: ben paul
results and impact
Since I began art directing the design and visual identity of the event four years ago, the After-School All-Stars Oktoberfest / Westime Charity Night has continued to grow in fundraising impact year over year.
During this time, the event raised $5.8M in 2022, $7M in 2023, $6.7M in 2024, and an outstanding $8 million in 2025.
This consistent growth reflects the strength of the event and its supporters, alongside a cohesive and evolving visual system that reinforces the mission, elevates the guest experience, and supports fundraising goals year after year.
