thought leader portraits
This series highlights clinical and research leaders across multiple service lines at Children’s Hospital Los Angeles. The project was art directed to create environmental portraits that place each subject within their respective settings — including operating rooms and clinic spaces — alongside more neutral portraits designed for broader, flexible use.
The visual approach balances credibility and approachability, ensuring the imagery feels authentic while remaining adaptable across platforms. These portraits have been featured across CHLA blog content and clinical marketing newsletters, supporting thought leadership storytelling throughout the organization.
year → 2024–2025
ROLE → art director
client → children’s hospital los angeles
credits →
producer: Melissa Panzer
photographer: walter urie
makeup artist: melanie cristescu
project manager: raul padilla
Moodboard